ADITYA S BONEPALLI
Up Close & Personal
Sometimes, I still think I haven't lost the kid in me, the kid who is curious, risk-taking, and adaptive within uncomfortable environments. I have a passion for storytelling from pre to post-production and bringing unique narratives to the suitable viewer. I extensively learned the craft of filmmaking during my undergraduate, which gave me a strong knowledge of the craft's theoretical and technical aspects. This majorly helped me analyze movies from a filmmaker's perspective, write coverages, and develop a critical sheet to make a project better for reaching a larger audience.
Though I dropped out of computer science engineering in the 2nd year of undergrad to study filmmaking, I never kept myself away from data. I enjoy interpreting data using Python, C, and R.
My interest in marketing strategy and making decisions based on data was piqued when I majorly took data-related coursework during my Master of Entertainment Industry Management at Carnegie Mellon University. The creative knowledge developed during my undergrad has churned my perspective in developing an out of the box interpretation of data analysis and finding solutions. An elective, "Telling stories with data" and "Statistical Analysis using R," has also fueled the fire and helped me fine-tune my interpretation skills.
While working as the founder of BlackLuxe Media, I have worked on data to analyze the target audience and creatively develop strategies to increase conversion rates. This also let me advance my entrepreneurial and decision-making skills while considering measurable risks. I upskilled myself in applied concepts of marketing strategy, consumer insights research, and audience retention. During this time, one significant learning was to communicate with a team of multiple perspectives and derive a collaborative solution.
I firmly believe I can fit into Project Manager, Strategy Analyst, Data Analyst, Data Scientist, and Marketing related roles.
July 2021 - Present
FOUNDER & HEAD OF DATA @BLACKLUXE MEDIA
Created a platform and onboarded 5000+ Influencers as Non-Exclusive Talent, 12 Exclusive Talent, and 7 Brands to connect brands with talents for collaboration, and handled video production for brand commercials in India from multiple segments
Collaborated with Starbucks, Dyson, Tinder, Neeman’s, Plum Goodness, etc. on the product we created
Measured brand assets, and created marketing strategies based on analyzing insights, and monetary flow
Trained 4 interns in sales, 2 in finance, and 5 in statistical analysis using R, Excel, financial modeling, project management, and building presentations
June 2021 - present
MARKETING ANALYTICS INTERN @BIGBANG SOCIAL (COLLECTIVE ARTISTS NETWORK)
Worked with Product management & marketing team on finding creative solutions to improve performance on the new platform created to generate more brand collaborations with influencers
Increased fanbase on social media platforms by a minimum of 27.8% based on the talent, while analyzing data using R and connecting them to their target audience
Assisted in CRM/Marketing Automation set-up and execution
Developed social media marketing strategy and calendar for A-Level Actors and influencers
Created an appealing pitch deck for 27 talents who had the potential to grow in their particular domains
February 2021- March 2021
Played the role of a negative character in a Netflix Original Series titled "Pitta Kathalu" directed by renowned director Nag Ashwin, produced by RSVP Movies. Ranked 5/10 by IMDb
FILM CAST @NETFLIX X RSVP MOVIES, HYDERABAD
April 2020 - July 2020
FOUNDER @VERDURE LIFE COACHING (FITNESS| WELL BEING| SKIN CARE| RECREATIONAL), HYDERABAD
Onboarded certified dermatologists and fitness trainers onto the platform to conduct one on one training sessions, seminars, and celebrity masterclasses.
Trained interns to manage influencers and coordinate with the client regarding any issue or query, create marketing strategies based on daily insights and reach targets set by me
Generated a total revenue of $250,000 by the end of Quarter 1, which was 127% of growth from the first month and increased the handle’s visibility on Instagram by 42%
June 2019- March 2020
SOCIAL MEDIA MARKETING INTERN (CAMPAIGN HEAD) @STUDENT VILLAGE, MUMBAI
Implemented Social Media marketing strategies to increase sales and generate revenue on future campaigns for the brand “Kiabza Clothing”
Organized brand meets and administered 73 Instagram Influencers to introduce the concept of eco-friendly shopping by promoting pre-owned clothing companies. Led the team to generate a revenue of $700,000
December 2018 - February 2020
FOUNDER AND CEO @WAREHOUSE PRODUCTIONS, HYDERABAD AND MUMBAI
Mentored a marketing team of 10 interns to develop and promote the company on Instagram, Facebook and amongst the elite and premium clubs from Hyderabad and Mumbai. Increased visibility by 48% through paid collaborations, and public announcements
Led sales and HR department of 20 interns to sell merchandise, tickets and recruit interns with stipends. Generated revenue of $175,000
Organised college feats and local events with onboarded artists. Managed stand-up comedians for events at "That Comedy Club: Bandra", and "The Habitats"
September 2018 - December 2018
Managed a contestant for a reality show titled " Colors Super Big Boss Kannada 2018".
Reported the assigned contestant's daily activities and task performance to the team leader to help the host with creating new tasks based on my inputs.
CELEBRITY COORDINATOR @COLORS KANNADA (ಕಲರ್ಸ್ ಕನ್ನಡ), BANGALORE
October 2018 - November 2018
SOCIAL MEDIA INFLUENCER @STARBUCKS , HYDERABAD
Played the role of the lead actor in an advertisement campaign for the promotion of a new store.
Offered a discount of 25%, with a code created for my audience, on all the purchases in October.
Completed multiple tasks on Instagram to increase sales in October.
Coursework for Fall 2022:
Statistics using R, Applied economic analysis, Applied strategic marketing, Script and Story Analysis
August 2022 - March 2024
Carnegie Mellon University
Masters of Entertainment Industry Management
June 2019 - July 2022
UNIVERSITY OF MUMBAI,
BA MULTIMEDIA (FILM MAKING)
• Delegate at Jagaran Film Festival 2019
• Delegate at MAMI Film Festival 2020
• Delegate at Indiajoy Multimedia Summit, Hyderabad 2019
• Mr Public Speaker Finalist
May 2015 - May 2017
MAJORS IN MATHS, PHYSICS, CHEMISTRY
• Delegate at OAKMUN 2016
May 2012 - May 2015
OAKRIDGE INTERNATIONAL SCHOOL
• Second place in Interschool Swimming Tournament ( Breast Stroke )
• First place in Interschool 200M sprint
• Delegate at DRSMUN 2014
• Delegate at OAKMUN 2014, 2015
• Delegate at Faunus Summit 2015
DAV PUBLIC SCHOOL
• Finalist in 11Th National Langadi Championship 2010
• Gold Medal in AP State Level Karate Championship
• Completed 1St term in UCMAS Mental Arithmetic
• Level 2, International Astronomy Module
• Level 3 in IT Wizard Curriculum by NIIT
Computer: MS Office, R, C, Canva, Adobe Premiere Pro, Adobe Photoshop
Finance: Financial Statement Analysis, Accountancy, Equity
Languages: English (Advanced), Hindi (Native), Telugu (Native), Tamil (Native), French (Intermediate)
Certifications: R Programming (Johns Hopkins University), CS50 (Harvard University), Linear Regression for Business Statistics (Rice University), Marketing Analytics (University of Virginia), Financial Markets (Yale University)